Secret of Idol Costumes – The secret of cuteness

Description An essay on costume design that explores the “formula of cuteness” by creative director Shinobu Kayano of Osare Company, who has continuously created idol costumes for groups like AKB48 and =LOVE. *All texts are written in Japanese. This book unravels the “secrets of idol costumes” that have consistently embodied cuteness. The cover features a special costume created exclusively for this book. A must-read for idol fans. ★ Episodes behind the costumes What do costumes mean to Shinobu Kayano, and what kinds of creative touches has she applied to her designs? By focusing on specific costumes, the book reveals the secrets behind outfits often described as “magical.” It also offers a behind-the-scenes look at the production process of a particular costume! Packed with valuable photos, including design sketches and images of the completed costumes being worn, that can’t be found anywhere else. ★ A rich and diverse collection of costume photos Dozens of costumes created by Osare Company for various groups are featured, categorized by their unique characteristics. The sparkling costumes showcased beyond group boundaries are sure to make your heart flutter. ★ Star-studded conversations In-depth interviews and cross-talks with a variety of people involved in idol costumes. Full of content that offers deeper insight into the secrets of iconic outfits and the future of idol fashion. Includes interviews with current and former idols. Category：Japanese Fashion Book Tag：Cosmetic Design, costumes, Idol Pages： 192 ISBN： 9784054070202 Release Date: June, 2025 Language: Japanese Publisher: Gakken Author profile Shinobu Kayano Osare Company Inc., Director and Creative Director. Since the establishment of AKB48, has been working as a costume designer under the supervision of general producer Yasushi Akimoto. Later, appointed as the creative director of Osare Company, which handles design, costumes, hair and makeup, and other businesses. With designs that bring out the individuality of members and a rich variety of styles, the number of costumes created so far amounts to approximately 40,000. In addition to AKB48, also involved in designing costumes for idols such as =LOVE, ≠ME, and ≒JOY, as well as for voice actors, cosplayers, and 2.5D artists. In recent years, has also been actively involved in the production of school uniforms and medical uniforms. 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